The concept of safeguarding your business’ intellectual property is what Yasmine calls Trademark & Brand Protection. In protecting your business’ valuable intellectual property assets, ones that embody your brand personality and online presence, the key is to be proactive, as opposed to reactive.

What are the Benefits of Federal Trademark Protection?

If you are a business owner and have yet to secure your brand’s exclusive trademark rights through obtaining a federal registration with the USPTO (U.S. Patent and Trademark Office), much uncertainty exists. Is it possible you could be infringing on another business’ intellectual property? One thing no entrepreneur wishes to experience is a forced rebranding after discovering month or years down the line that you are actually the infringer, even if unknowingly. How will others be aware of your use and ownership of your brand name, logo, tagline, etc.? Clearing a trademark for use can help ensure your efforts in developing your business and brand based on a certain brand name or logo are not gone waste. Securing a federal trademark registration can also deter potential infringers from attempting to take advantage of your brand by putting them on notice and preventing others from obtaining registrations of similar marks with the USPTO.

When Should I Apply for my Trademark?

Ideally, prior to beginning business operations under a brand name, the business owner goes through the Trademark Clearance and Analysis process. However, even if a business owner has been operating for some time, it is never too late to begin the process of securing one’s federal trademark rights with the USPTO to obtain exclusive ownership over the use of the mark.

Hiring an Attorney

Yasmine’s job is to work side-by-side with each individual client to help determine the best strategy for brand protection and counsel her clients in difficult situations involving brand status. Her strategy always includes making the process as effortless as possible for you, helping you to take a powerful and proactive step in planning for the future of your business and protecting your brand.

If you are interested in receiving further information that can benefit your business & brand, sign up for the Brand Builders mailing list by clicking here and check out our recent blog posts on the YSH LawBlog.

Click below if you are ready to get started on protecting your brand today.



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Why Complicate Things?

A Simple Snapshot of How We Can Work Together

Are you ready to launch your new business, brand, product, or course without the worry of someone stealing your brand name and intellectual property? If so, you’re in the right place. Whether you’re new to the online business space or well established, Attorney Yasmine Salem Hamdan is excited and equipped to help you with your brand protection needs.

Let’s Work Together

Ready to go? Get started by scheduling a Brand Protection Discovery Call or Strategy Session:

Let’s do this.