Yasmine

/Yasmine

About Yasmine

Hi there! I'm Yasmine, a Business Development & Brand Protection Attorney based in the great State of Texas. When I'm not blogging, I'm working closely with business owners, entrepreneurs, and startup founders on business development and asset protection matters. The rest of my time is spent with my sweet husband, Yousuf, my awesome family & friends, and whatever else (usually tacos & a smoothie) I can squeeze into my day! Head over to my bio above, under the Meet Yasmine tab, if you're curious :)

How To Find The Perfect Lawyer For You

You just don't want to deal with the legal stuff in your business, ⁣I hear you. Working with a lawyer can seem next-level & straight up intimidating.⁣ &⁣ You know what? I get it.⁣⁣⁣⁣You’re busy creating incredible content, serving your dream clients, & enjoying the fruit of your labor.⁣ Who has time to sweat the [...]

By | November 18th, 2019|Uncategorized|0 Comments

5 Steps to a Bulletproof Coaching Brand

1) Create a strong trademark Developing a strong, distinct trademark is STEP ONE. You want to avoid anything generic or descriptive of your services, program name, business name, podcast name, etc. – Opt for something suggestive, arbitrary, or fanciful. Learn more about creating a strong trademark for your business here. We did not come to [...]

By | October 30th, 2019|Uncategorized|0 Comments

Top 4 Benefits of Federal Trademark Registration

This past week on my Instagram we talked all about the benefits of securing exclusive federal ownership in your trademark assets. I'm gonna give you the rundown here real quick. (Yes, I am Beyonce in this situation) 1) Exclusive right to the use of your trademark AND the right to exclude others When you secure the [...]

By | October 28th, 2019|Uncategorized|0 Comments

How To Choose A Strong Trademark For Your Business

5 minute read It's one of the most important decisions you make in your business: What will I call it? How will the world identify my brand? WHO AM I? (cue the drama...) In all seriousness... Your trademark is how your audience & prospective customers will identify you. In today's world of online business, with [...]

By | September 27th, 2019|Uncategorized|0 Comments

Top 5 Contracts You Need In Your Coaching Biz

You're pouring into your community on a regular basis. Sharing value, providing insight & guidance. Talk about a super coach! But with all of this, as with any business, comes risk. So, Coach, what are you doing to protect yourself? Take it from me: Providing professional coaching services without a written & signed agreement is [...]

By | September 13th, 2019|Uncategorized|0 Comments

How To Call Dibs on Your Brand Name, Product Name, or Program Name

Do you currently have something in the works? Perhaps you're working on launching a new mastermind coaching program, your brand's latest collection of products, or maybe it's a whole new business all together. Do you have the perfect name in mind? You may be holding it close, afraid of somebody else stealing it from you. [...]

By | August 18th, 2019|Uncategorized|0 Comments

Understanding the Difference Between ™ & ® & ©

Today I want to share with you something that a LOT of entrepreneurs get confused by and that's the difference between these different symbols: ™ and ® and © And I can see why they can be confusing because, ummm, what the heck do those even mean? I'll break it down for you. © is the federal copyright [...]

By | August 8th, 2019|Uncategorized|0 Comments

Should I File My Own Trademark Application?

The federal trademark registration process is what I like to refer to as "deceptively simple." It appears to be an online form you just fill out, but it is so much more than that, my friend. Submitting a federal trademark application begins a federal legal proceeding that can last anywhere from 8 months to 2 [...]

By | July 30th, 2019|Uncategorized|0 Comments

Do I Need a U.S. Trademark Registration?

4.5 minute read One question I receive frequently is whether or not a client needs a trademark registration with the USPTO (U.S. Patent & Trademark Office). To begin, what is a trademark registration, anyway? A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from [...]

7 Common Mistakes Entrepreneurs Make

12.5 minute read Any seasoned or serial entrepreneur is familiar with the many things there are to watch out for in launching and operating your business startup. As for the rest of us, entrepreneurship can be a new adventure of seemingly uncharted territory. Yes, many lessons are best learned through experience and a few slip [...]

By | July 25th, 2018|Business Development, Intellectual Property|0 Comments