About Yasmine

Hi there! I'm Yasmine, a Business Development & Brand Protection Attorney based in the great State of Texas. When I'm not blogging, I'm working closely with business owners, entrepreneurs, and startup founders on business development and asset protection matters. The rest of my time is spent with my sweet husband, Yousuf, my awesome family & friends, and whatever else (usually tacos & a smoothie) I can squeeze into my day! Head over to my bio above, under the Meet Yasmine tab, if you're curious :)

How To Choose A Strong Trademark For Your Business

5 minute read It's one of the most important decisions you make in your business: What will I call it? How will the world identify my brand? WHO AM I? (cue the drama...) In all seriousness... Your trademark is how your audience & prospective customers will identify you. In today's world of online business, with [...]

By | September 27th, 2019|Uncategorized|0 Comments

Top 5 Contracts You Need In Your Coaching Biz

You're pouring into your community on a regular basis. Sharing value, providing insight & guidance. Talk about a super coach! But with all of this, as with any business, comes risk. So, Coach, what are you doing to protect yourself? Take it from me: Providing professional coaching services without a written & signed agreement is [...]

By | September 13th, 2019|Uncategorized|0 Comments

How To Call Dibs on Your Brand Name, Product Name, or Program Name

Do you currently have something in the works? Perhaps you're working on launching a new mastermind coaching program, your brand's latest collection of products, or maybe it's a whole new business all together. Do you have the perfect name in mind? You may be holding it close, afraid of somebody else stealing it from you. [...]

By | August 18th, 2019|Uncategorized|0 Comments

Understanding the Difference Between ™ & ® & ©

Today I want to share with you something that a LOT of entrepreneurs get confused by and that's the difference between these different symbols: ™ and ® and © And I can see why they can be confusing because, ummm, what the heck do those even mean? I'll break it down for you. © is the federal copyright [...]

By | August 8th, 2019|Uncategorized|0 Comments

Should I File My Own Trademark Application?

The federal trademark registration process is what I like to refer to as "deceptively simple." It appears to be an online form you just fill out, but it is so much more than that, my friend. Submitting a federal trademark application begins a federal legal proceeding that can last anywhere from 8 months to 2 [...]

By | July 30th, 2019|Uncategorized|0 Comments

Do I Need a U.S. Trademark Registration?

4.5 minute read One question I receive frequently is whether or not a client needs a trademark registration with the USPTO (U.S. Patent & Trademark Office). To begin, what is a trademark registration, anyway? A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from [...]

7 Common Mistakes Entrepreneurs Make

12.5 minute read Any seasoned or serial entrepreneur is familiar with the many things there are to watch out for in launching and operating your business startup. As for the rest of us, entrepreneurship can be a new adventure of seemingly uncharted territory. Yes, many lessons are best learned through experience and a few slip [...]

By | July 25th, 2018|Business Development, Intellectual Property|0 Comments

5 Things You Should Do After Landing a Brilliant Business Idea

This blog does not provide legal advice and does not create an attorney-client relationship. If you need legal advice or if you would like to schedule a consultation with our office in order to best protect yourself & your business, you can do so here. Aspiring entrepreneurs know the feeling all too well. The moment [...]

By | July 7th, 2018|Business Development|0 Comments

6 Steps to Selecting an Effective Brand Name with IP Protection in Mind

6.5 minute read Many times your business’ intellectual property is its most valuable asset. A company’s IP is what distinguishes it from the rest. There are many things to consider and discuss with your personal business development attorney before selecting your brand name. Read on to find out more: 1. Consider your future goals How [...]

By | November 14th, 2017|Asset Protection, Business Development, Intellectual Property|0 Comments

6 Crucial Steps to Take Once You’ve Selected Your Brand Name

4 minute read So you’ve decided on a name for your product or brand—Congratulations! That’s no easy feat. Now that that's done, you may be wondering, what now? Or perhaps you've been in business for some time, but never took any steps outside of actually using the brand name to protect it. Many wonder, what [...]

By | November 13th, 2017|Business Development, Intellectual Property|0 Comments