Today I want to share with you something that a LOT of entrepreneurs get confused by and that’s the difference between these different symbols:

™ and ® and ©

And I can see why they can be confusing because, ummm, what the heck do those even mean?

I’ll break it down for you.

© is the federal copyright symbol. (Remember: C is for Copyright) You can use this symbol to identify a copyright in an original work of art or authorship. That’s why you’ll see this symbol in a book, at the bottom of a website, under a photo, etc. Copyright ownership attaches as soon as the work is created.

™ and ® are used to identify Trademark usage.

 identifies a trademark that is *not* federally registered with the USPTO. If you have yet to protect your brand & secure your federal trademark rights, you can begin using the ™ symbol to put others on notice of your trademark usage by placing it after mention of your brand name, program name, product name, logo, etc. You can (and should!) begin using this symbol today if you haven’t yet secured your trademark rights. It’s not solid brand protection, but it’s better than nothing. 🤷🏽‍♀️

® is the federal trademark registration symbol. (Remember: R is for Registered) You can (and should) begin using this symbol after mention of your brand name, program name, product name, logo, etc. ONLY if you have secured the federal registration rights to that particular trademark. If you haven’t secured it yet, even if your application is pending, you cannot use this. Use of it without actual registration is considered illegal & misleading.

See? It’s not too complicated. Simply put, it’s really important to put others on notice of your trademark usage and ownership so that you can avoid a nasty trademark infringement situation. Trust me, those can get ugly really fast..Not to mention expensive, exhausting, & time-consuming. And ain’t NOBODY got time for that. Especially when you’re busy building your empire.

Are you ready to protect your brand & secure your business’ rights? If so, schedule a Brand Protection Discovery Call with me today. We will spend time discussing the current state of your brand protection, identify your intellectual property assets, & discuss the game plan needed for you to protect what’s yours. I look forward to speaking with you.

Schedule a call with Yasmine here.

To your business’ success,

This blog does not provide legal advice and does not create an attorney-client relationship. If you need legal advice or if you would like to schedule a call with our office in order to best protect yourself & your business, you can do so here.