The concept of safeguarding your business’ intellectual property is what Yasmine calls Trademark & Brand Protection. In protecting your business’ valuable assets, ones that embody your brand personality and online presence, the key is to be proactive, as opposed to reactive.

What are the Benefits of a Federal Trademark Registration?

If you are a business owner and have yet to secure your brand’s exclusive trademark rights through obtaining a federal registration with the USPTO (U.S. Patent and Trademark Office), much uncertainty exists. Is it possible you could be infringing on another business’ intellectual property? One thing no entrepreneur wishes to experience is a forced rebranding after discovering months or years down the line that you are actually the infringer, even if unknowingly. How will others be aware of your use and ownership of your brand name, logo, tagline, etc.? Clearing a trademark for use can ensure that your efforts in developing your business and brand based on a certain brand name or logo are not gone to waste. Securing a federal trademark registration can also deter potential infringers from attempting to take advantage of your brand by putting them on notice and preventing others from obtaining registration of similar marks with the USPTO.

When Should I Apply for my Trademark?

Ideally, prior to beginning business operations under a brand name, an entrepreneur goes through the Trademark Clearance and Analysis process. However, even if a business owner has been operating for some time, it is never too late to secure one’s federal trademark rights with the USPTO and obtain exclusive ownership over the use of the mark.

Hiring an Attorney

Yasmine’s job is to work side-by-side with each individual client to determine the best strategy for brand protection and counsel her clients in difficult situations involving brand status. Her strategy always includes making the process as effortless as possible for you, helping you to take a powerful and proactive step in planning for the future of your business and protecting your brand.

If you are interested in receiving further information that can benefit your business & brand, sign up for our newsletter by clicking here and check out our recent blog posts on the YSH LawBlog (or scroll to the bottom of this page).


Let’s Work Together.


  • Brand Protection
  • Trademark Registration
  • Trademark Clearance
  • Response to Office Action
  • Coexistence Agreements
  • Licensing
  • Brand Analysis
  • Trademark Enforcement
  • Copyright Enforcement

A snapshot of our seamless process


Let’s Work Together

Schedule a Discovery Call or Strategy Session with Attorney Yasmine Salem Hamdan to get started:

Let’s do this.